Abstract: This short presentation will provide a number of strategies to follow if you want to increase your publication output. Answers will be given to a number of key questions such as: 1. How can you plan for success by targeting appropriate journals in educational technology? 2. How can you diversify your research output? 3. How to find out what editors and referees really want: what criteria are applied in assessing the worth of a paper? 4. How to plan, and structure a paper for journal publication? 5. How to ensure that your paper will not be rejected?