Using Online Research Methods (ORMs) for Digital Age Research
Wednesday, June 27 4:00-4:30 PM Location: Mount Columbia
Presider: Flavio Campos, SENAC - SP, Brazil
Abstract: This presentation will describe a range of online research methods and the software and that can be used to facilitate research. ORM’ s are blended, insofar as they are intended to investigate both online and offline phenomena i.e. but may also explore offline issues. Types of ORM are online questionnaires, synchronous and asynchronous interviews; virtual ethnographies, online experiments, web analytics (e.g., network analysis) and content analysis. The talk will outline these approaches, discuss the challenges and opportunities of online research methods.