Creating Value for Local, Global and Sector Impact: Analyzing and Leveraging the Power of Relationship Networks for Educational Media & Technology

ID: 41560 Type: Workshop
  1. Martha Russell, mediaX at Stanford University, United States
  2. Kaisa Still, VTT, Finland
  3. Neil Rubens, University of Electro-Communications, Japan
  4. Jukka Huhtamäki, Tampere University of Technology, Finland
  5. Rahul Basole, Georgia Institute of Technology, United States
  6. Jarmo Vitelli, University of Tampere, Finland

Monday, June 23 1:30 PM-5:00 PM Location: B3107 View on map

Abstract: This workshop will provide participants with hands-on teamwork experiences in assessing and building strategies for the introduction of new learning technology companies into regional and global innovation ecosystems. Educational institutions are a wellspring of innovations that are inspiring the creation of new products, services and companies in the learning technologies – social media, software as a service, content curation and distribution, hosting services, on-demand learning, evaluation tools, and instructional support. Networks of investors complement the networks of entrepreneurial innovators and early adopting educators in accelerating the launch of these new initiatives. Talent, information, and financial resources flow through these networked relationships. This workshop provides a conceptual foundation of relationship networks and innovation ecosystems, through which three contrasting cases are described, followed by hands-on interaction.


This workshop will provide participants with fundamental concepts on applying social and relational capital to the introduction and adoption of new technologies. With hands-on teamwork experiences, participants will assess and build strategies for introducing new learning technologies into regional and global innovation ecosystems. Applications to business development and commercialization will be included. It is especially appropriate to participants interested in infrastructure, cases and projects.

Topical Outline

The workshop will begin with three case studies of relationship networks: entrepreneurial transformation in an edutech enterprise, national market growth of a learning tech company, and joint venture in a software as a service startup. We’ll cover the basic concepts (and differences) of relational and social capital, identify network strengths and weaknesses, and highlight conditions favorable to co-creation of value. In small teams, participants will use these case studies as reference to apply value creation concepts to entrepreneurial endeavors, using a current database of digital companies supporting education and learning. Discussion will focus on network orchestration principles and techniques to optimize growth and value co-creation to optimize opportunities.


This workshop will benefit educational entrepreneurs, innovators, and early adopters who are introducing digital learning technologies - inside and outside their organizations. Experience introducing new technologies is not required but will be advantageous. Business interests are welcome. This workshop is especially appropriate to participants interested in infrastructure, cases and projects.

Experience Level



Dr. Martha Russell: Sr Res Scholar, Human Sciences & Technology Applied Research Institute (HSTAR); Exec Dir of mediaX at Stanford Univ, Grad School of Ed; Co-Founder of Innovation Ecosystems Network (IEN), consortium for data, analysis & community of practice collaborations on emerging and growth businesses, entrepreneurs & investors. Previously Tech Dean for Instr Tech at UT Austin. Dr. Kaisa Still: Sr Res at VTT & IEN Co-Founder, an expert of information, knowledge, communication, technology transfer & innovation processes, within networks in business, academia, regional innovation, innovation ecosystems & communities. Versatile experience in Finland, USA & China. Dr. Neil Rubens: Asst Prof at Tokyo Univ of Electro-Comm, Adj Prof at Skolkovo Inst of Tech & IEN Co-founder. Dr. Rubens studies concepts of learning and intelligence from cognitive and computational aspects and pioneered Active Intelligence – a system that learns actively in an unsupervised or semi-supervised manner. Jukka Huhtamäki: Res & Instructor at Intelligent Info Systems Lab at Tampere Univ of Tech & Co-founder of IEN. Develops methods & processes of data-driven visual analytics for insights on structure & dynamics of business and innovation ecosystems. Dr. Rahul Basole: Assoc Prof in the School of Interactive Computing, Assoc Dir for Enterprise Transformation in the Tennenbaum Inst/ IPaT, & affiliated faculty in GVU Center, Georgia Inst of Tech. Focuses on system science and engineering, information visualization, and modeling/simulation approaches to manage enterprises, technology, and innovation. Dr. Jarmo Vitelli: Res Dir of TRIM, Univ of Tampere, working with social media, knowledge construction and new network models in the open source, open content society. Has managed instructional technology initiatives for UNESCO, Hypermedialab at UTA, eTampere’s Interactive Network Services, & has been evaluator for EU-programmes. Founder/Pres of the Finland’s Annual National Ed Tech Conf.
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