NiceDesign4SME: A Video-based Online Training Course

ID: 41676 Type: Full Paper: Conceptual & Empirical Study
  1. Klaus Stiller and Regine Bachmaier, University of Regensburg, Germany

Wednesday, June 25 10:30 AM-11:00 AM

Presider:
Christian Rogers, Indiana University-Purdue University Indianapolis (IUPUI), United States

We describe the concept and implementation of the online training course NiceDesign4SME as well as its evaluation. It is a contribution to the field of continuing vocational training on media design for employees from micro, small and medium-sized enterprises (SME). NiceDesign4SME is a self-learning environment featuring a modular design and individual tutorial supervision. The core of each module is an instructional video. The evaluation was based on the Four Level Evaluation Model of Kirkpatrick (2006). Participants were mainly female and came from very small service enterprises. They had little experience with online training and instructional videos, but possessed a positive attitude towards computers and minimal computer anxiety. Learning took mainly place in their spare time, during afternoons from Monday to Friday. The training turned out to be adequate and useful for the target learner group; learners could successfully improve their skill level in regards to media design.

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