Exploring the factors that affect intention to use digital textbooks among elementary school students in South Korea

ID: 41683 Type: Brief Paper: Project Opportunity
  1. Youngju Joo, Ewha Womans University, Korea (South)
  2. Jae-Eun Joo, University of Connecticut, United States
  3. Eugene Lim, Ewha Womans University, Korea (South)

Tuesday, June 24 11:15-11:35 AM Location: B3116 View on map

Presider: Eero Sormunen, University of Tampere, Finland

Abstract: This paper investigated the effects of perceived usefulness, perceived ease of use, and subjective norms on the intention to use digital textbooks among 153 elementary school students in South Korea. Structural Equation Modeling (SEM) using AMOS was performed to examine the structural relations among the variables. Findings indicate that perceived ease of use and subjective norms had significant effects on perceived usefulness and then subjective norms and perceived usefulness had significant direct effects on the intention to use digital textbooks. However, perceived ease of use had no significant influence on these students' intention to use digital textbooks. Implications and suggestions for further study are provided based on the results

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