Abstract: In April of 2013 the EdMedia team, in the Teaching and Learning Centre, at Simon Fraser University launched an educational media, faculty development program. This educational media apprenticeship, about to launch a third cohort, has evolved from its (pilot) face to face experience to a blended delivery model thanks to participant feedback, and contributions to the teams open educational resource website. The EdMedia Protégé (EMP) program has created a conversation, and a community, around media as an embedded part of the higher education learner experience. This best practice paper outlines i) how this situated learning environment evolved, ii) how EMP content and approach produce meaning on the effective embedded use of media in teaching and learning, iii) shares participants exemplars that transfer program outcomes to teaching situations, and iv) describes the creative thinking community that is growing around it.