Professional plus Pedagogical: a Twitter Networking Experiment with New Students
Tuesday, June 24 5:55 PM-6:15 PM
Using social media effectively has become an essential skill for students to learn in some vocationally oriented programmes, such as journalism, marketing and public relations. At the start of the academic year, a project with journalism students at City University London asked them to contribute tweets that might be useful to their peers – students starting one of the journalism programmes – using a specified hashtag. The initial aims were to encourage students to use Twitter, share resources, and network with one another – essentially as a form of cooperative, informal learning. As well as practical advice and ‘chat’-style conversation, analysis of the tweets using the hashtag (more than 450 in total) also showed a wider range of unanticipated benefits – including contact with course alumni who were now practising journalists; comments about taught sessions; and engagement with lecturers they had not yet met.