Social Media Metaphors of Digital Natives: A Phenomenological Approach to New Generation Learners
Tuesday, June 24 3:25-3:45 PM
Presider:James Larsen, Educational Gaming Environments Group (EdGE) at TERC, United States
The study determines the social media metaphors of digital natives who born in 1990s, grown up and living with the digital technology. The study is designed as a qualitative research and uses phenomenological approach as a method. Phenomenological approach focuses on exploring how a person or a group of people makes sense of experience into consciousness both individually and as shared meaning. Phenomenological approach focuses on exploring how individuals or groups make sense of experience into consciousness both individually and as shared meaning. Therefore to define the social media metaphors of digital natives, individuals are asked to fill “For me, social media is like …, because …” sentence pattern. Findings of the study is analyzed through content analysis method and categorized under six groups. This study is expected to play a guiding role for institutions and experts during communication processes about new generation learners’ understanding on social media.