Digital Media User Experience Research and Strategy for Parents with Poor Literacy Skills of Pre-School Children from Disadvantaged Communities
Thursday, June 22 4:15-4:45 PM
A key issue in children literacy is the amount of parental or adult support given to them prior to school. This becomes more challenging when parents are functionally illiterate, struggle to read to their children, and come from disadvantaged communities who don’t have the resources to provide early home learning environment for their children. This paper discusses a study that investigated how digital media can be used to further support these parents in improving the pre-literacy skills of their children before they start school. User experience research was conducted using a focus group interview. Data derived from the interview were analysed thematically. Findings suggest that a mobile application is the most suitable form of digital media to supplement other forms of support provided to these parents.