Share Paper: My Personal Brand and My Web Presence: Mining Digital Footprints and Analyzing Personas in the World of IOT and Digital Citizenry.

  1. Fawzi BenMessaoud, Indiana University and Purdue University, United States
  2. Taryn Elizabeth Hust, Indiana University & Purdue University, United States
  3. Dwight William Hall, Indiana University & Purdue University, United States
  4. Holly Nichole Handlon, Indiana University & Purdue University, United States
  5. Niranjan Valmik Kshirsagar, Indiana University & Purdue University, United States
Thursday, June 27 10:45 AM-11:45 AM De Dam 2

Abstract: Personal Branding is a way to elevate oneself in a new marketing concept. For many, building and managing a Personal Brand is about value, mission, image, and vision. However, with the shift in the marketplace and the rise of the Internet of Things (IoT), Personal Branding has become a data function and summation of one’s Digital Footprint, which includes how people are seen by Databots and not just how they see themselves or others observe them. Subsequently, there has been an upsurge in the utilization of deep machine learning and predictive analytics to profile as well as select talents using ...