Share Paper: Managing Web-based Learning Resources for K-12 Education: Lessons Learned from Web Analytics

  1. Demei Shen, University of Missouri-Columbia, United States
  2. Xin Wang, University of Missouri-Columbia, United States
  3. Hsin-Liang Chen, University of Missouri-Columbia, United States
Friday, November 21 1:30-1:50 PM Capri 115

Abstract: Abstract: This study focuses on using a web analytics tool, Google Analytics, to find out the usage and users’ information behavior on an educational website, eThemes. Findings indicate that Google Analytics provides general descriptive data on where users are located, how they discovered and accessed eThemes, the first page they arrived at, and which pages they went to after they left a certain page. Results also showed that problems exist when interpreting data from Google Analytics, such as bounce rate and siteoverlay statistics.