Tuesday, October 9
10:00-10:30 AM
EDT
Salon 1

PowerPoint’s Impact on Conference Ratings and Social Media Likes

Full Paper ID: 37551
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    Nathan Garrett
    Woodbury University

Abstract: How can we best use PowerPoint? Three streams of research provide answers: (1) surveys provide student and faculty perceptions, (2) expert presenters give their opinion, and (3) cognitive scientists conduct focused perceptual experiments. I expand on this research by testing existing research findings against actual conference presentations. My C# software automatically analyzes 166 slide presentations to generate numeric slide characteristics. A regression analysis then correlates these characteristics with audience ratings and social media impact. The results generally support existing research, but have two surprising outcomes: (1) only certain types of images generate positive session ratings, (2) high words counts lead to improved social media impact.

Presider: Ken Larsson, Dept of Computer and Systems Sciences, Stockholm University

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