Cognitive Ability, Cognitive Style, and Learning Preferences for Multimedia Learning in the Visual and Verbal Domains
Wednesday, October 23 3:25-3:45 PM Location: Las Vegas Ballroom 2
Presider: Berhane Teclehaimanot, University of Toledo, United States
Abstract: This paper is a report of the findings of a pilot study designed to observe trends and optimize a measurement model for the determination of cognitive ability, cognitive style, and learning preferences on the visualizer-verbalizer scale and compare these characteristics with choices of multimedia learning format options. Findings suggest an overall preference for and selection of mixed multimedia formats. Differences in selections of multimedia formats between males and females as well as lack of clear inclusion of an audio option in questions directed towards the verbalizer dimension indicate a need for adjustment to the survey model.