Factors influencing the adoption of e-learning in Kuwait

ID: 40710 Type: Full Paper
  1. Mubarak Alkharang and George Ghinea, Brunel University, United Kingdom

Thursday, October 24 1:30 PM-2:00 PM Location: Las Vegas Ballroom 7 View on map

No presider for this session.

Abstract: E-learning initiatives are in their early stages in many developing countries. The success of these initiatives depends on many different factors which may or may not be the same in different regions and societies. This study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) model to investigate factors that will mostly influence the adoption of e-learning in Kuwait as an example of a developing country. The UTAUT model was amended to suit the context of the study. A questionnaire-based survey was used to collect data from academics and managers in higher educational institutions in Kuwait. The empirical data reveal that performance expectancy, effort expectancy, social influence, management awareness, and language barriers influence users’ behavioural intention. Also, facilitating conditions and behavioural intentions influence users’ use of e-learning. Recommendations for decision makers and suggestions for further research are also considered in this study.

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