Gender difference in social media group participation
Abstract: The information via the social media is overwhelming It is impossible and unnecessary to track everything on the social media People join the social media groups based on their interest, needs and the nature of the groups The purpose of this study is to find out if there is any gender difference in the preference of joining social media groups The study was conducted in a 4-year higher education institution and the data were collected from over one thousand students Eight types of social media groups were presented to the participants They were asked to select top three groups that they prefer to join The data analysis indicates that both male and female students selected the same top two groups, but they differed in other six types of groups The detailed research study data will be shared with audience at the presentation
Presider: Zafer Unal, University of South Florida