Share Paper: Integrated Media Technology As an Innovation Diffusion Strategy for Enhancing Quality Education In Obafemi Awolowo University, Ile-Ife,Nigeria

  1. Sofowora Olaniyi Alaba, Obafemi Awolowo University,Ile-Ife, Nigeria
Tuesday, March 8 4:30 PM-5:00 PM Tulip Grove F

Abstract: This paper discussed how Obafemi Awolowo University (OAU) ,Ile Ife used modern marketing strategies and integrated media technology to enhance teaching of Science and Technology related courses and to provide equitable access to higher education using the Open Distance Learning Approach (ODEL). This was at a time when the country was experiencing poor funding and a decline in the quality of education due to bad economy. In order to restore the past glory of the university as an international academic institution, the university adopted the principle of modern marketing using blended technology to address the challenges of gender inequality, poor ...