Embedded Digital Textbooks in Online Courses: Case Study of Enrollment Trends, Outcomes and Student Satisfaction
Abstract: Brandman University completed a pilot program to combine delivery of embedded digital textbooks and the corresponding online course from the same online location. This paper discusses the pilot program results for enrollment, student retention, and course completion rates which were measured and compared against online classes using a physical textbook. Although this is not a scholarly research study, these factors were of interest as outcomes of the pilot program. Findings showed no difference in enrollment or student retention between online courses utilizing digital textbooks and online courses utilizing physical textbooks. Findings indicated that students who completed a course utilizing embedded online text were more satisfied, open to using online texts in the future, and showed less preference towards physical textbooks. In addition, textbook cost factors appeared to have a direct impact on student satisfaction with both the text and the course.