Wednesday, March 27
3:05-3:25 PM
Bayside B

A Mixed-Methods Study Investigating the Relationship Between Media Multitasking and Grade Point Average

Brief Paper ID: 38526
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    Jennifer Lee
    University of North Texas

Abstract: The study examined the relationship between media multitasking orientation and grade point average. In the quantitative section of the study, the primary method of statistical analyses was multiple regression. Three out of four independent variables, namely, media multitasking orientation, gender and age were statistically significant predictors of Grade Point Average. In the qualitative section of the study, seven participants were interviewed to determine how individual differences in media multitasking orientation manifest themselves in academic settings.

Presider: Oliver Okafor Anowor, Enugu State University of Science and Technology, Enugu, Nigeria.


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