A Mixed-Methods Study Investigating the Relationship Between Media Multitasking and Grade Point Average

ID: 38526 Type: Brief Paper
  1. Jennifer Lee, University of North Texas, United States

Wednesday, March 27 3:05-3:25 PM Location: Bayside B View on map

Presider: Oliver Okafor Anowor, Enugu State University of Science and Technology, Enugu, Nigeria., Nigeria

Abstract: The study examined the relationship between media multitasking orientation and grade point average. In the quantitative section of the study, the primary method of statistical analyses was multiple regression. Three out of four independent variables, namely, media multitasking orientation, gender and age were statistically significant predictors of Grade Point Average. In the qualitative section of the study, seven participants were interviewed to determine how individual differences in media multitasking orientation manifest themselves in academic settings.


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