How do digital device ownership and daily media exposure predict multitasking?
Tuesday, March 3 1:45 PM-2:15 PM Location: Amazon T
Presider: Miri Shonfeld, Kibbutzim College and MOFET, Israel
Abstract: This study investigated whether prior digital media ownership and daily media exposure predicted current multitasking behaviors of college students. A total of 317 pre-service teachers studying at a Turkish state university participated in the study. A personal information form to explore digital media experiences was followed by a media use questionnaire, which is adapted to the current research context through expert opinions and confirmatory factor analysis. Descriptive statistics were followed by stepwise regression equations to reveal the predictors of multitasking while studying. It was observed that ownership of digital devices such as radio/Mp3 player and smartphone, or frequency of activities such as SMS, gaming, e-mailing and watching videos predicted multitasking at a statistically significant level. Limitations and suggestions were provided accordingly.