Wednesday, March 20
11:45 AM-12:00 PM
Melrose 1

Leveraging Social Experiments to increase student engagement

Best Practices ID: 54205
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    Robin Yap
    George Brown College

Abstract: What if I told you that you can get your students engaged in your content week after week with consistent high intensity by just adjusting a couple of your learning activity modalities into social experiments? What if I tell you that you can do this in your face-to-face, online AND hybrid classes? Dr. Robin Yap researched 1320 college and post-graduate students at George Brown College, Canada in two years. The test group were taught using social experiments instead of lecture-class activities, flipped classroom, or simulation-and-test format. The findings were remarkable. It was found that class after class, a high level of engagement not only occurred during the semester but more importantly, knowledge retention was over 60% six months post-intervention! This is no ordinary accomplishment for the constantly changing multi-cultural and multi-generational college and post-graduate classroom landscape. This session will discuss how faculty can leverage social experiments in their classes in any delivery modality: face-to-face, online, or hybrid.


At the end of the session, participants will be able to: 1. Add a new modality in their faculty toolkit to increase student engagement 2. Create their own mini-social experiments for their own classes 3. Identify content that are primed for conversion to social experiments

Topical Outline

Session agenda: 1. Introduction 2. OB class challenge at our college 3. Testing validity of social experiments 4. Research results 5. Group Work 1. Testing applicability of this tool to audience's current class challenges 2. Development of mini-social experiments 3. Testing viability of their experiments 6. Summary 7. Next Steps


Experience using games, role plays and simulations in both online and offline formats

Experience Level



Dr. Robin Yap is a social scientist with over 30 years of corporate and academic teaching experience in both the USA and Canada. He's written over two dozen articles in peer reviewed journals and professional publications on the topic of corporate human resources, training, corporate employee development, social media and human behaviour. He has over 100k followers in all his social media channels (Twitter, Instagram) and has a show on YouTube called "Yap with Dr. Yap." Robin has been a guest speaker at CNN-Asia as well as CBC radio. Find out more about Robin on Linkedin.

Presider: Dr. Robin Yap, George Brown College


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