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Fred Baker


United States of America - Pensacola

Instructional Designer | Performance Solutions Designer | family man. Twitter: @fredwbaker Web: www.fredwbaker.com

Areas of interest

  • Instructional Design
  • Human-Centered Design
  • Open Education
  • Design


My name is Fred Baker, and I am a designer at heart. I am also a researcher, speaker, teacher, leader, author, and an advocate for human-centered design (we all wear many hats, don’t we?).

I have been teaching undergraduate, graduate, and doctoral students in face-to-face, hybrid, and fully online modalities since 2008. I obtained a Ph.D. in Instructional Design and Development from the University of South Alabama in 2014, and have been registered as a Quality Matters Peer Reviewer since 2018. I also have a broad background in education and business.

My research and consulting interests center around systems thinking and design as fundamental human activities, especially with consideration to their impact on performance. Topics of interest within this focus include reframing systems, design & systems thinking, and examining the relationship between technology, organizations, and society.

I have authored a number of peer-reviewed publications, presented at numerous conferences, and received the Charles M. Reigeluth Emerging Researcher Award in 2019 for my research in systems thinking and diffusions of innovations. I am also active in the Association for Education and Communications Technology (AECT) professional association, and serve as a board member for the Systems Thinking & Change division. Additionally, I was the founding editor of the TrendSetters column, which ran in AECTs TechTrends scholarly journal from 2014-2018, and I have served as a reviewer for various journals, books, and organizations for years.

I love learning new things and exploring life with my family! My wife, Amy, and I live in Gulf Breeze, Florida with our four awesome sons! I appreciate your interest, and invite you to reach out to me if I can be of service!