Go to the EdMedia + Innovate Learning 2020 Online Conference »

Sylvia Tidwell Scheuring

Arroki, Inc


Sylvia Tidwell Scheuring has more than 15 years of professional experience in technology and management. Her background combines knowledge of technical and business architecture with hands-on entrepreneurial and Fortune 500 executive management experience. She has worked in fields as diverse as educational publishing, ecommerce personalization, and cancer research. Her vision encompasses an understanding of everything from the highest level of strategy all the way down to the smallest process detail necessary to make it happen.

Sylvia, an inventor of more than ten pending/issued patents, is an out-of-the-box thinker who blends true innovative thinking with a practical understanding of implementation requirements in order to effectively evaluate and improve business practices. She provides insight into how to reach and extend strategy goals through an innovative merging of the expertise already present in a company’s people and new strategies for technology assistance and automation. Understanding that successful introduction of new uses of technology must be combined with training and mentoring of current and future employees, she incorporates human resource strategies and requirements into her plans.

In 2002, Sylvia began working in educational publishing with the goal of creating a practical method for blending assessment and technology to improve the quality of both curriculum and assessment. Using her teaching experience and extensive technical skills, she designed and implemented technology, business processes, and training and mentoring of staff, effectively replacing manual processes for content development. She also introduced a number of innovations in the scoring and reporting of assessments. She provided leadership in intellectual property protection, supporting the program through her own innovations as well mentoring others in patent protection, and strategic patent portfolio management. One of the resulting products, Acuity, won the award for Best Student Assessment Solution in both the 2009 and 2010 Software & Information Industry Association (SIIA) CODiE Awards program and was recognized by District Administration as a Readers' Choice Top 100 Product for 2008

She has been and continues to be an invited presenter at educational assessment and research conferences. In addition to her published patent applications and presentations at CCSSO, some of her ideas for blending assessment and instruction are included in “Online Assessment and Instruction Using Learning Maps: A Glimpse Into the Future,” chapter 13 of Online Assessment, Measurement, and Evaluation: Emerging Practices .

In early 2011, The APA invite Sylvia to share her insights into implementing long-term strategies for test design and development processes in a chapter "Test Development Strategies" which will appear in the upcoming APA Handbook of Testing and Assessment in Psychology.

Prior to her work in education, Sylvia was an executive and software architect of services and product startup companies. In 1996, Sylvia joined The Digiratti Companies, a startup providing leading edge internet development services to Fortune 500 companies. In mid 1997, Sylvia took over as President and CEO, resolving an intellectual property dispute and transforming the company from a loss to break-even status. Later that year, Sylvia began her own startup venture, founding Sylent, also an internet and web services custom development consulting firm.

In 1999, PersonalGenie was started with the initial capital for product development supported by the revenues from Sylent. Over a two-year period, as President and CEO, Sylvia raised three rounds of investment totaling 4.5 million dollars, including bridge rounds. PersonalGenie’s first product was taken from concept to release in just six months. Sylvia engaged customers and partners from companies in industries as diverse as manufacturing, computer hardware, telecommunications, energy and retail. She has been quoted in articles by CNET and CNN and was featured on “The Next Big Thing” television series.

From 1992 to 1997, Sylvia worked as a Medical Dosimetrist and Medical Physicist at the University of Arizona Cancer Research Center, University of Arizona Medical Center, Redding Cancer Treatment Center, and SSGI. She taught radiation physics at Foothill College in Los Altos, CA.

Sylvia received a Bachelor of Science in Physics from the University of Arizona in 1992, and is currently working towards her PhD in Research, Education, Measurement and Statistics with a minor in Artificial Intelligence at the University of Kansas.